Eyepet Bundle Invades Toys "R" Us

While I absolutely love Move so far, I have no idea what's up with Sony's region scheming. Sports Champions bundle in the US only? Flight Control HD only in Europe? And forget Japan, it's not even out there for another month.

Nonetheless, the United States and Canada will be getting a second bundle, exclusively sold at Toys "R" Us stores around North America. Now, why you wouldn't want Sports Champs in your library is beyond me, but this one includes the virtual critter sim Eyepet with a single Move controller and camera, instead. 

Clearly focused at the younger folks, though, it sounds like a good second pillar for sales as we get closer to the holidays, and though the line between what children and adults consume has blurred over the past few decades, it's clear that most people walking into a Toys "R" Us are buying something for the former.

Despite the exclusivity of the bundle, I expect the game to be pushed hard in advertising. Heck, it's only the second to actually receive it's own television spot (see below), and the enhanced Move support should propel sales far past the numbers the waggle-less version ever did.

For those interested, the pack will be available nationwide starting this Friday, the 24th.